The thing about Ask.com paid marketing is the budget facility.
They want you to predict your clicks etc. and then you have to give a budget figure.
All good and well but then you have to deposit the whole budget amount for the first month into the first payment. For my liking this is ridiculous.
Why should I have to pay for my first test advert $3000. In my opinion this is a major mistake on Ask.com part.
Their missing a huge opportunity by cutting out most normal advertisers. We don't want to give them $3000 to test if the thing works. Follow Google and MSN on this issue and don't be greedy. $5 is fine.. and then charge us for the clicks.
I agree the budgeting requirement is a major stumbling block. I committed $50 to a test campaign last month. It didn't work out, so I turned it off. Then this month, I got billed for another $50.... and I wasn't event running any ads.
Maybe its my fault for not finding the correct switch in the UI that says "stop billing me already", or maybe its their fault that even a switch is necessary.
At anyrate, this pay in advance makes me very uncomfortable, and it does prevent me from trying new campaigns. Pay as you go is much better.