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What SEOs need to know about Baidu in 2017

     
8:51 am on Sep 20, 2017 (gmt 0)

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http://searchengineland.com/seos-need-know-baidu-2017-281275 [searchengineland.com]

What SEOs need to know about Baidu in 2017

Interested in breaking into the Chinese search market? Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those trying to rank in the Chinese search engine.

The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem.


We don't see too many good overviews of the China SEO market or Baidu in English, so I thought I'd share this one.
12:09 pm on Oct 20, 2017 (gmt 0)

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The issues I have with Baidu, Sogou, and Yisou is their site registration process. I can read and write Chinese, so language is not an issue, but they want a China-based phone number and email address to verify your site?

It just looks like Chinese search engines do not want to index content, Chinese or otherwise, outside of Mainland China.
4:59 am on Oct 23, 2017 (gmt 0)

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How have you worked around those local requirements? Do you have any tips for getting around them?

I have always had local servers and people you assist me with those requirements.
5:14 am on Oct 23, 2017 (gmt 0)

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@TorontoBoy - verify our sites for what? A webmaster tools account?

All 3 of my sites are in those 3 indexes and I've never verified them.
11:11 am on Oct 23, 2017 (gmt 0)

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Sure, Baidu Sogou and Yisou also index my sites, but, as with not registering with Google, I do not believe their crawls are complete. My sites are also not verified, so SERPs may be lower. For example I'd like to submit a site map to them, as they are missing some of my content. If they would index my content properly I'd put more effort into translating to Chinese.

I've not been able to get around their domestic requirements of a local email address and local phone. I have no people in China to use for this. The best I can hope for is that their spider bot is smart enough to find my sites and all my content, on their own, but they obviously need help. I would gladly verify my sites, but they do not allow me a facility to do this.

It is apparent to me that Chinese search engines want content sites to be in complete Chinese, be hosted in China and written by domestic Chinese. So much for internationalization within China.