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Asia and Pacific Region Forum

    
China's Search Engines, Soso and Sogou Merge In $448 Million Deal
engine




msg:4610346
 5:12 pm on Sep 17, 2013 (gmt 0)

Baidu, China's version of Google, is set to face more intense competition with the merger of its third and fourth largest rivals.

Internet giant Tencent has announced its Soso search-related business will combine with Sohu's Sogou, according to a press release on Monday.

This was part of a deal which saw Tencent invest US$448 million in cash in Sogou, giving it a 36.5 percent stake, which could further increase to about 40 percent in future.China's Search Engines, Soso and Sogou Merge In $448 Million Deal [zdnet.com]

 

bill




msg:4610462
 6:23 am on Sep 18, 2013 (gmt 0)

That clears up the earlier speculation [webmasterworld.com] of who would end up with Sogou's ~9% marketshare slice. Soso is a tiny property compared to the others, so their combined share still leaves them far behind Baidu and Qihoo...but that appears to have been TenCent's plan.

engine




msg:4610506
 8:25 am on Sep 18, 2013 (gmt 0)

I wonder if we're likely to see a continued strengthening of Baidu and a marginalisation of the smaller players.

bill




msg:4610515
 9:19 am on Sep 18, 2013 (gmt 0)

Actually the smaller players have been growing, particularly Qihoo. It's Baidu's market-share that is being eroded...slightly. The smaller competitors in the China market are quite feisty and tenacious.

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