Chinese search engine technology company Baidu Inc. confirmed that it has opened its certification system to the public and the company aims to enhance training of professional Internet marketing talents.
Baidu's certification is a full search engine marketing professional certification launched by the company. Over the past two years, Baidu certification system apparently trained over 3,000 Internet marketing talents for its clients and agents. However, the talent supply in this sector is still not enough due to the explosive growth of Internet marketing in China.
To meet the demand, Baidu benevolently announced that it will open its certification system to the entire Chinese society.
Am I reading that upside-down and sideways? Next week, will we see Google telling the SEO folks exactly what they want to see, instead of the time-honored method of making them guess? No tricks, no gimmicks, no smoke and mirrors, just cough up the money and they'll reveal all?
Hm. Why doesn't Baidu eliminate the middleman and simply sell rankings?