Yahoo's decision to join Keidanren is in marked contrast to Rakuten Inc., a major Internet shopping mall operator that withdrew from the business group in June 2011 after complaining that it was run by heavy industries.
Rakuten then established the Japan Association of New Economy (JANE), led by Internet companies, in June. Hiroshi Mikitani, Chief Executive Officer of Rakuten, said he would do things in JANE that he could not do in Keidanren. Mikitani said he would appeal for the relaxation of certain regulations, such as lifting the ban on drug sales on the Internet.
Yahoo was a founding member of the e-business promotion association (e-business suishin rengokai), the predecessor of JANE established in February 2010. But it withdrew from the association in March this year, claiming the association was weak in drawing up policy proposals.