It’s hard to believe that anybody with a Web site would not want use a global search engine to attract attention to it. But then, the South Korean government isn’t anybody.
One of the strange hangovers of the let’s-block-competitors-and-do-everything-ourselves mentality that is thankfully declining in South Korea is that when government agencies were building Web sites in the 1990s and early 2000s, they blocked access to global search engines.
Part of the thinking, no doubt, was that this would cause South Koreans to favor local search engines rather than the global players like Google and Yahoo. South Korea-based Naver and Daum do dominate the nation’s Web search market and control its online advertising market.