| 1:29 pm on Jan 30, 2012 (gmt 0)|
I saw that. I was trying to access the source to read more but it was subscription based. This also leads me to the question of what are the top Search Engines in Japan? Are they also pay for placement?
| 2:33 am on Jan 31, 2012 (gmt 0)|
The top search site in Japan is Yahoo Japan, but it is now powered by Google, so the big G gets the nod for the title.
| 10:56 am on Jan 31, 2012 (gmt 0)|
Ah. So Google and Yahoo only split ways in the US market?
| 6:02 am on Feb 1, 2012 (gmt 0)|
Yahoo Japan roughly mirrored the backend SE choices of Yahoo elsewhere, although there was usually a lag between them. The decision of Yahoo Japan to go with Google for a backend came with the Yahoo/Bing tie-up. Microsoft didn't have a good enough PPC engine compared to Overture for Japanese. That probably played a big factor.
| 7:36 am on Feb 1, 2012 (gmt 0)|
There are actually several engines that people actually use that they would have to compete with.
Even though Yahoo! Japan uses the Google technology all ads on Yahoo are managed & sold on a separate platform.
| 12:29 pm on Feb 1, 2012 (gmt 0)|
Thanks for the follow ups.
>> all ads on Yahoo are managed & sold on a separate platform
Which I assume is Yahoo!s
| 1:14 am on Feb 2, 2012 (gmt 0)|
|Which I assume is Yahoo!s |
The new platform is owned & managed by Yahoo! Japan but it was built by Google. I've been trying to write about it on my blog because I realize there's not many of us foreigners in SEM in Japan.