I feel totally confident with organic and paid search in the USA but now I find myself on the verge of guiding a company into the Asian market space. I know enough to be dangerous when it comes to the Chinese culture so I'm not confident I could effectively communicate a PPC message using Baidu.
And then we'll be entering Japan at the end of February if I take this job on.
I feel like I have a heck of a learning curve:
to learn the logistics of working with Baidu
uncover how Baidu is different from Google, Yahoo, & Bing
handle the language conversions so I can understand what's being said and craft appropriate messages I want delivered
learn about the culture to be sure the messaging is on target and not offensive or too watered-down
learn the Baidu interface to track paid and organic search
be able to talk with the SEO/SEM firm that's currently under contract to manage the paid and organic search campaigns
Any suggestions for resources where I can learn more, or tips, or gotchas to watch out for would be most appreciated.