homepage Welcome to WebmasterWorld Guest from 54.242.200.172
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Pubcon Website
Home / Forums Index / Search Engines / Asia and Pacific Region
Forum Library, Charter, Moderators: bill

Asia and Pacific Region Forum

    
Suggestions for working with Baidu?
dumb American entering the Asian market
lorax




msg:4411467
 1:04 pm on Jan 27, 2012 (gmt 0)

I feel totally confident with organic and paid search in the USA but now I find myself on the verge of guiding a company into the Asian market space. I know enough to be dangerous when it comes to the Chinese culture so I'm not confident I could effectively communicate a PPC message using Baidu.

And then we'll be entering Japan at the end of February if I take this job on.

I feel like I have a heck of a learning curve:

  • to learn the logistics of working with Baidu
  • uncover how Baidu is different from Google, Yahoo, & Bing
  • handle the language conversions so I can understand what's being said and craft appropriate messages I want delivered
  • learn about the culture to be sure the messaging is on target and not offensive or too watered-down
  • learn the Baidu interface to track paid and organic search
  • be able to talk with the SEO/SEM firm that's currently under contract to manage the paid and organic search campaigns

    Any suggestions for resources where I can learn more, or tips, or gotchas to watch out for would be most appreciated.

  •  

    Global Options:
     top home search open messages active posts  
     

    Home / Forums Index / Search Engines / Asia and Pacific Region
    rss feed

    All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
    Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
    © Webmaster World 1996-2014 all rights reserved