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Asia and Pacific Region Forum

    
Google considering a search acquisition in Korea?
bill




msg:4384817
 11:33 am on Nov 8, 2011 (gmt 0)

Why tech firms here have high hopes over Google chairman's visit [koreatimes.co.kr]

An industry official told The Korea Times that Schmidt, who will hold a news conference at Google’s Korean headquarters, Tuesday, is preparing to make a publicity splash by announcing a number of big investment moves, which may or may not involve a local Internet data center (IDC).

A new investment plan will also help Google massage the egos of Internet regulators here, whose attempts to limit online anonymity to curb cyber bullying were dismissed by the search giant.

Rumors that Google is interested in acquiring Daum, the country’s second-largest search destination behind Naver, are also not dissipating.

Google Korea declined to comment specifically.


If you can't beat 'em...

 

Olney




msg:4385105
 12:42 am on Nov 9, 2011 (gmt 0)

If they could do it, it would be a good investment.
Advertising PPC on Google Korea right is really insufficient(almost no marketshare).

Daum is still using Overture Korea's Panama platform. I've been trying to get our Korea coworkers to keep following up with them because Daum is number 2 engine in Korea.

I believe only Hong Kong & Korea hasn't released info on what to do after Panama. It's a dead technology.

bill




msg:4385186
 8:44 am on Nov 9, 2011 (gmt 0)

That would give Google a nice toehold in the Korea market compared to what they have been able to achieve on their own then.

Why is Overture more popular than AdWords in Korea?

Olney




msg:4385430
 1:26 am on Nov 10, 2011 (gmt 0)

Because Overture isn't a search engine. It was just the technology that served ads on Yahoo. Yahoo Japan bought Overture Japan but Overture Korea stayed independent since Yahoo Korea wasn't the dominant player.
Daum used to have it's ads served by Google Adwords but they pulled the contract & went to Overture about two years ago. Google didn't have a big search engine marketshare it was making money by serving the ads on Daum.
At one point Overture had both Daum & Naver until earlier this year Naver switched to using their own ad technology.

bill




msg:4385492
 6:49 am on Nov 10, 2011 (gmt 0)

Any insight as to why Daum pulled AdWords in favor of Overture Korea?

I know I actually preferred the old Overture interface to AdWords back in the day. Maybe it was because it hadn't changed much in years and I knew where most everything was. AdWords was a bit of a learning curve for me after that.

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