homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Search Engines / Asia and Pacific Region
Forum Library, Charter, Moderators: bill

Asia and Pacific Region Forum

Google considering a search acquisition in Korea?

 11:33 am on Nov 8, 2011 (gmt 0)

Why tech firms here have high hopes over Google chairman's visit [koreatimes.co.kr]

An industry official told The Korea Times that Schmidt, who will hold a news conference at Google’s Korean headquarters, Tuesday, is preparing to make a publicity splash by announcing a number of big investment moves, which may or may not involve a local Internet data center (IDC).

A new investment plan will also help Google massage the egos of Internet regulators here, whose attempts to limit online anonymity to curb cyber bullying were dismissed by the search giant.

Rumors that Google is interested in acquiring Daum, the country’s second-largest search destination behind Naver, are also not dissipating.

Google Korea declined to comment specifically.

If you can't beat 'em...



 12:42 am on Nov 9, 2011 (gmt 0)

If they could do it, it would be a good investment.
Advertising PPC on Google Korea right is really insufficient(almost no marketshare).

Daum is still using Overture Korea's Panama platform. I've been trying to get our Korea coworkers to keep following up with them because Daum is number 2 engine in Korea.

I believe only Hong Kong & Korea hasn't released info on what to do after Panama. It's a dead technology.


 8:44 am on Nov 9, 2011 (gmt 0)

That would give Google a nice toehold in the Korea market compared to what they have been able to achieve on their own then.

Why is Overture more popular than AdWords in Korea?


 1:26 am on Nov 10, 2011 (gmt 0)

Because Overture isn't a search engine. It was just the technology that served ads on Yahoo. Yahoo Japan bought Overture Japan but Overture Korea stayed independent since Yahoo Korea wasn't the dominant player.
Daum used to have it's ads served by Google Adwords but they pulled the contract & went to Overture about two years ago. Google didn't have a big search engine marketshare it was making money by serving the ads on Daum.
At one point Overture had both Daum & Naver until earlier this year Naver switched to using their own ad technology.


 6:49 am on Nov 10, 2011 (gmt 0)

Any insight as to why Daum pulled AdWords in favor of Overture Korea?

I know I actually preferred the old Overture interface to AdWords back in the day. Maybe it was because it hadn't changed much in years and I knew where most everything was. AdWords was a bit of a learning curve for me after that.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Search Engines / Asia and Pacific Region
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved