Olney
msg:4385105 | 12:42 am on Nov 9, 2011 (gmt 0) |
If they could do it, it would be a good investment.
Advertising PPC on Google Korea right is really insufficient(almost no marketshare).
Daum is still using Overture Korea's Panama platform. I've been trying to get our Korea coworkers to keep following up with them because Daum is number 2 engine in Korea.
I believe only Hong Kong & Korea hasn't released info on what to do after Panama. It's a dead technology.
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bill
msg:4385186 | 8:44 am on Nov 9, 2011 (gmt 0) |
That would give Google a nice toehold in the Korea market compared to what they have been able to achieve on their own then.
Why is Overture more popular than AdWords in Korea?
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Olney
msg:4385430 | 1:26 am on Nov 10, 2011 (gmt 0) |
Because Overture isn't a search engine. It was just the technology that served ads on Yahoo. Yahoo Japan bought Overture Japan but Overture Korea stayed independent since Yahoo Korea wasn't the dominant player.
Daum used to have it's ads served by Google Adwords but they pulled the contract & went to Overture about two years ago. Google didn't have a big search engine marketshare it was making money by serving the ads on Daum.
At one point Overture had both Daum & Naver until earlier this year Naver switched to using their own ad technology.
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bill
msg:4385492 | 6:49 am on Nov 10, 2011 (gmt 0) |
Any insight as to why Daum pulled AdWords in favor of Overture Korea?
I know I actually preferred the old Overture interface to AdWords back in the day. Maybe it was because it hadn't changed much in years and I knew where most everything was. AdWords was a bit of a learning curve for me after that.
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