joined:Aug 18, 2006
Yahoo! Japan has started the final stages of ending it's use of the Yahoo! Inc Panama platform. Ad Agencies were the last to upgrade & the final transition has begun at noon today.
We will be unable to make any changes in Panama system & from the middle of the month will be using Sponsored Search V3 platform which the backend is powered by Google.
I'll try to blog about the new platform later so people can get an idea of the new system. The interface so far looks good & promises a few better tools for advertisers. Agencies had keyword research tools for the last 5 years provided by Yahoo but normal advertisers didn't have access. They've learned their lesson with the tools & only advertisers will have access to them.
I'm not sure what is going to happen to Yahoo! Korea. Daum is the only major engine there using Panama for search ads. Naver built their own system.