Chinese search giant Baidu is reportedly developing a cloud-based smartphone platform in attempt to dip its toes into the mobile pool. Mobile internet users in China totaled 233 million in 2010, projected to reach 957 million by 2014. For some perspective, the total population of both the European Union and the United States was approximately 800 million last year. So in China, mobile is less of a pool and more of a vast ocean.
This should be interesting.
The company is calling its platform Baidu Yi, which translates to “Easy.” Similar to the Bing integration in Mango, this OS is all about search. Smartphones that run Yi will load up a search box within seconds of turning on the phone. Other components will load in the background, but users will be able to perform a web search almost instantly. The system will also offer up to 180 GB of cloud storage space.