Baidu has a PPC service. You can use that to promote your site. Their system is entirely in Chinese though. Some 3rd party companies offer an English interface to manage your campaigns.
> License I assume you're talking about an ICP license. My hosting company in China applied for that for me. Assuming you have a Chinese website and a local business license in China you can apply for one. You can get ICP license information on this site: [miibeian.gov.cn...]