Increasing scrutiny into China's top search engine company Baidu by state media is highlighting the fierce competition developing between traditional and new media over lucrative advertising dollars.
The barrage of criticisms could also signal Beijing's intention to toughen its anti-monopoly stance against Baidu and tighten regulations in the Internet sector as a means to enforce its official line, analysts said on Thursday.
Chinese search engine Baidu Inc has been facing criticism over its advertising practices. China’s state television broadcaster has censured Baidu, the Chinese Internet search giant, for allowing the fake medicine suppliers to advertise on its site and also for tricking the advertisers into paying more money.
China Central Television (CCTV) has exposed that it was quite easy to register and promote a fake website on Baidu's search platform and conduct fraud.