Research firms have already noted how Google's slide in China's online search market has been good for the company's Chinese rival, Baidu. Now it appears Google may have given up ground to another Chinese internet giant: Alibaba Group.
In a breakdown of Chinese online advertising market share, Beijing research firm Analysys International says Alibaba has overtaken Google for second place behind Baidu thanks in large part to its online shopping unit Taobao.
Alibaba now owns a 9.3% market share and the number two spot in China's online ad market, according to Analysys International (Word doc). Meanwhile, Analysys says, Google's share fell 2 percentage points from the second quarter, when it held the number-two spot, to 8.9% in the third quarter.