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Google to end contracts with China ad agents on Oct 27
bill

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Msg#: 4219090 posted 4:04 am on Oct 20, 2010 (gmt 0)

Google to end contracts with China ad agents on Oct 27 [reuters.com]

Google Inc said on Tuesday its termination of contracts with seven large Chinese advertising resellers goes into effect on Oct 27, a development analysts say benefits China's leading search engine Baidu.

Google, which faced many operational hurdles since its high profile tussle with Beijing earlier this year, said in late September it would terminate the contracts with the seven ad resellers in China, without giving a reason.

...

Credit Suisse estimated in a note on Monday that the seven AdWords distributors contributed 1.5 billion yuan ($226 million) in gross revenue last year or about 40 percent of Google China's revenue.

 

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