Microsoft Corp. will step up its development of Japanese-language-compatible technologies and mobile-phone services using its Bing search engine.
The Japanese search engine has undergone functional modification and a layout makeover based on the findings of user surveys. An official service was launched in July, the first in Asia. It will now develop positioning data and other services for mobile-phone users.
Bing's presence in Japan is small, with its market share standing at a mere 3 per cent or so, compared with 10-12 per cent in the global market.
It's surprising that their share is so small given that MSN is set as the default start page on almost all new PCs sold here. However that default home page often gets switched when you sign up for for an ISP. Still, most people head to Yahoo Japan or Google for their searching needs.