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Baidu Touts New Advertising Program [online.wsj.com]
BEIJING -- Baidu Inc. expects a new online advertising system to significantly boost the Chinese Internet search company's revenue as soon as the current quarter, Chief Executive Robin Li said in an interview.
The new system, dubbed Phoenix Nest, was launched in April to more clearly differentiate paid advertisements from search results, and to offer advertisers new tools to track the return on their ad investment.