Chinese market research firm Analysys International has published its latest report on China's search engine market, and the company states that the Chinese search engine company Baidu.com held 61.6% share of the market in the second quarter of 2009, followed by Google China with a share of 29.1%.
According to the report, Baidu.com's market share saw an increase compared with its 59% market share in the first quarter of 2009. Google China's market share decreased to less than 30% again after its share in the Chinese market was over 30% for the first time in the first quarter of 2009. However, it still achieved a year-on-year increase of 64.5%.
Google is popular mainly among some urban Chinese users, while users in China's rural areas almost always turn to Baidu. Some users go to Google for searches in English but switch to Baidu for searches in Chinese.
The growth in Baidu's market share reflected growth in the overall number of searches being done in China, iResearch said.
Another Chinese research outfit, Analysys International, found a similar rise for Baidu and drop in market share for Google in the second quarter. But it noted that Google's search volume was still up almost two-thirds from a year earlier.
"The situation in the Chinese online search market is relatively stable, Baidu holds an absolutely dominant position, and there is limited room for other companies to play," Analysys said.