NHN Corporation is Most Visited Web Property and Host to the Most Searches in South Korea [comscore.com]
NHN Corporation is South Korea’s Most Visited Web Property
Local South Korean companies represent the majority of top Internet properties in the country. NHN Corporation ranked as the top Internet destination in South Korea with 22.7 million visitors in April 2009, reaching 81 percent of the total online population. Daum ranked in second place with 20.5 million visitors (73 percent reach), followed by SK Group, which includes CyWorld, with 20.2 million visitors (72 percent reach).
NHN Corporation Leads South Korean Search Market
According to comScore qSearch, 3.4 billion searches were conducted in South Korea in April, a 61-percent increase versus year ago. NHN Corporation, which includes Naver.com, led the search market with 2.1 billion searches conducted on its sites (62 percent search market share), followed by Daum with 680 million searches (20 percent) and Google Sites with 251 million searches (7 percent).