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Asia and Pacific Region Forum

    
MySpace Korea - EPIC FAIL
MySpace Korea officially closing its doors less than a 1 yr after launch
GrendelKhan TSU




msg:3843475
 3:49 am on Feb 6, 2009 (gmt 0)

MySpace will be closing its Korean satellite office by end of the month will be maintained by staff in the company’s other Asian offices.

article [techcrunch.com]

I am shocked! (that it lasted even this long. ^_^)
man, I gotta photoshop up an EPIC FAIL poster or something.

After much bravado and hoopla last year ( myspace launches in Korea [webmasterworld.com])
Myspace Korea finally admits defeat and is shutting down its Korea operations.

sorry to be mean but ya gotta love this:
While MySpace wouldn’t comment on its usage statistics in Korea, it’s likely that the company was underwhelmed by its growth since launching

usage statistics? do they mean outside of myspace Korea's 10ish employees? :rolleyes: rofl

my only question is does Chris DeWolfe still have a job? lol.
Chris DeWolfe said he was confident about its prospects in a country that has proved difficult for foreign online services such as Google.

--so posits Epic Fail Korea reporter GrendelKhan{TSU} :p

 

bill




msg:3843492
 4:38 am on Feb 6, 2009 (gmt 0)

Well at least they're not shutting it down and giving up. It looks like a strategic retreat. ;)

In a sense it's unfortunate that they weren't able to make more headway. That might have given other companies an idea how to get their foot in the door of the Korean market. However, if the Korean MySpace is anything like the Japanese version I can understand why they weren't all that successful. They're playing against the 800 lbs. gorilla who has been entrenched in the market for years....and simply does it better.

GrendelKhan TSU




msg:3843575
 8:12 am on Feb 6, 2009 (gmt 0)

well they did note they aren't integrating any of the local employees. that sounds like a surrender more than a retreat. but who knows? I'm sure they think they can always come back if the market conditions are right... problem is I don't see anytime soon where the market will change enough -- or THEY will change/upgrade enough-- to be relevant here.

However, I do agree---would be nice to see some more and different competitives services. No one likes a gorilla in the room (unless you own stock. LOL).

I think that IS happneing slowly but surely. but I dont' think its gunna happen with some big bad international corp coming in and just "doing its normal thing" (that it did elsewhere)but doing it here. I see more small, fast and flexible companies coming in and doing it from the inside out. And/or small and fast IDEAS coming in and it opening up the environment to be more conducive for theother players down the road. if that makes sense
(sorry multitasking. :p)

[edited by: GrendelKhan_TSU at 8:19 am (utc) on Feb. 6, 2009]

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