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Baidu to differentiate sponsored links
bill

WebmasterWorld Administrator bill us a WebmasterWorld Top Contributor of All Time 10+ Year Member Best Post Of The Month



 
Msg#: 3822501 posted 4:30 am on Jan 9, 2009 (gmt 0)

Baidu May Be Set for Costly Changes [online.wsj.com]

Following criticism from Beijing, Baidu is facing pressure from Internet users to clearly differentiate sponsored links from unpaid search results, which, unlike Google, it doesn't do currently.

The company has begun testing a new model for advertising that will place paid advertisements on the right-hand side of its page.

Sorry, it's a Wall Street Journal link. A subscription is required to read more.

They've already taken a $20 million revenue hit [brandrepublic.asia] due to this and other factors.

 

JS_Harris

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3822501 posted 9:48 pm on Jan 9, 2009 (gmt 0)

The revenue hit is what has/will prompt changes, not public pressure. Often times public pressure is good, it draws attention and generates income on its own, but when the dollars start to fade it's time to change. I wonder how much of a black eye will linger in a year, if any.

Korrd

5+ Year Member



 
Msg#: 3822501 posted 12:16 am on Jan 10, 2009 (gmt 0)

Sorry, it's a Wall Street Journal link. A subscription is required to read more.

...cough.. "first click free" ;)

Jordi_Gran

5+ Year Member



 
Msg#: 3822501 posted 3:01 pm on Jan 10, 2009 (gmt 0)

Are they doing it already then. I cannot tell just by the placement. Can you?

Is there an english interface to submit sites to them?

potentialgeek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3822501 posted 6:19 am on Jan 12, 2009 (gmt 0)

Wow, this is like so 2002 an issue.

The Federal Trade Commission (FTC) responded to a complaint filed last year by consumer advocacy group Commercial Alert alleging search engines use deceptive advertising practices. Eight major search engines were accused of "placing ads in search engine results without clear disclosure that the ads are ads."

bill

WebmasterWorld Administrator bill us a WebmasterWorld Top Contributor of All Time 10+ Year Member Best Post Of The Month



 
Msg#: 3822501 posted 12:09 pm on Jan 12, 2009 (gmt 0)

Wow, this is like so 2002 an issue.

Perhaps for some this is 'old hat', but the FTC has pretty limited jurisdiction. ;)

Baidu doesn't operate under US laws or regulations aside from their public listing and compliance with the SEC for disclosure, etc. It also seems that they are making this change voluntarily. What does that say?

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