Msg#: 3782508 posted 2:05 am on Nov 10, 2008 (gmt 0)
Google China enjoys a better reputation than that of Baidu and the fact is more and more advertisers want to put money into Google considering the high click fraud rate of Baidu. But Google really needs to work hard to increase its market share.
Google (GOOG) announced at its 2008 winter marketing forum in Beijing that it is preparing to launch an initiative to shutter all of the irregular digital advertising agents in China that resell Google's services.
With the rise of search engine advertising click fraud, the development of Google's keyword advertising business AdWords in China has been hurt. Liu Yun, vice president of Google, says that all of Google's advertising business is currently managed under a pay-per-click model in China. Therefore, any annual package or monthly package of advertising services are not allowed. Google has developed a detailed plan to eliminate irregular advertising agents across China who are selling to Chinese small businesses those services that do not match Google's model.
If Google is going to make efforts in this direction it will certainly give the advertisers a bit more peace of mind.