MySpace launches service in Korea:
|Speaking after the launch of MySpace's Korean-language version in Seoul, Chris DeWolfe said he was confident about its prospects in a country that has proved difficult for foreign online services such as Google. |
Let me put it simply:
WITH intense effort of ACTUALLY "localizing" and PROMOTING it (ie: SPEND TONS OF COLD HARD MASS ADVERSTING DOLLARS)... I give a 5% (NOT 50%) chance of doing anything significant here. And by "significant" I mean like grab 5% of the market. 0% of become dominant (rounded down^^). And since I doubt they will do that (through Ad money at it)... I give it a 1% chance (rounded up). heh.
And seeing the article is a stark example in difference of perception.
* CNN article (and lots of others): Woot! Seems like big news, and a big deal -- OUTSIDE of Korea.
* Contrast: Couldn't find anything but barely a sliver of mention in Korean newspapers.
- It is NOT very localized as is. still REEKS of non-korean site. Why? that'd be a list too long to read, much less write.
- "minilog" service sounds like a big deal, but simply put: its not. Its a VERY basic feature (similar enough) on other social net sites here (eg: cyworld...with 18 million members). Same with stationary and "fancy stamps" DeWolfe mentions. its like saying: "Our new email system allows you to forward messages!"
ie: no effect/value proposition.
Also, anyone else find this..er...lacking:
|"We believe that there's different cultures in every country," DeWolfe .... "We believe that people use Web sites differently in every country." |
um... excuse the sarcasm, but .... reeeeally? Different cultures in different countries!?! Shocking. I hear they have different foods in different countries too! lol. I really hope there was more meat to the speech than that.
Don't believe the hype.
I can't see what MySpace Korea is offering that would make Koreans move away from above what is already available (and better), like with Cyworld (with 18million friends already who speak the same language and have near perfected their tools for maximum Korean convenience) or "true" local offerings.
Other than the novelty of something new from "the outside" (temporary) and grabbing the negligibly small percent of koreans that actually DO try to set-up personal sites in English: there is nothing.
Facebook would have MUCH better chance here. MUCH more "Korean style" as is (out-of-the-box, so to speak).