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Asia and Pacific Region Forum

Google gaining on Yahoo in Japan
comScore qSearch 2.0 Report

 12:47 am on Sep 13, 2007 (gmt 0)

Yahoo and Google in battle for the Japanese Search Market [comscore.com]

In July, 2007, 5.8 billion online searches were conducted in Japan, up 21.9 percent from July, 2006. Yahoo! has the largest share of searches at 47.4 percent, but Google is coming on strongly with a share of 35.0 percent. Google’s search volume has increased 53.3 percent in the last 12 months while Yahoo!’s number of searches is down 12.4 percent.

Google appears to be picking up more of the active searchers as their users completed an average of 64.5 searches per searcher in July 2007, versus 56.0 searches per searcher on Yahoo!



 4:26 am on Sep 13, 2007 (gmt 0)

SEOMoz reported yesterday that Google is the biggest search engine in Japan (I laughed). They used this report:

Japanese language article

It looks like more searches on Google, but in reality I think Yahoo has many more unique users and those users spend more time on Yahoo properties sites. Google doesn't have the depth of content compared to Yahoo (by choice).

Google might be gaining but I think Yahoo is still firmly number one in Japan.

[edited by: bill at 5:30 am (utc) on Sep. 13, 2007]
[edit reason] fixed link [/edit]


 6:40 am on Sep 13, 2007 (gmt 0)

i wonder if a habit many japanese have is affecting these results. so often i see in japan that people have never got the hang of the fact that you can enter the url direct in the address bar; rather, they enter the full url in the search field, then click on site from the results from the search engine.

so if by default yahoo is the start page of their browser (as so often is), even though they are entering a url in the search field, it still counts as a search right?


 7:09 am on Sep 13, 2007 (gmt 0)

I have a good friend who looks for his own company's site that way. I told him to bookmark it but he looked at me with a puzzled expression...


 8:28 am on Sep 13, 2007 (gmt 0)

To be fair I know a lot of people outside Japan that do that as well. ;) It's an odd phenomenon that I have yet to understand.

One of my reasons for removing search boxes on some of my sites was that people often entered their URLs there. While it was interesting to see where some people were headed next I didn't see it helping me of my visitors.

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