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Asia and Pacific Region Forum

Yahoo Taiwan gets PPC

 6:57 am on Sep 7, 2007 (gmt 0)

Yahoo Taiwan upgrades search engine [chinapost.com.tw]
Thursday, September 6, 2007

Yahoo Taiwan announced yesterday that it is upgrading its sponsored search engine -- also called a paid search engine -- based on keywords submitted by users during their Internet search.

The system can also submit keywords in direct response to keywords submitted by Internet users. Yet compared with advertising practices in other media, the advertiser only pays Yahoo when the ad has been clicked on.

It took them a while, but Traditional Chinese users can now bid on PPC terms.



 1:18 am on Sep 9, 2007 (gmt 0)

Isn't this just an article about the recent upgrade to Panama?
In the last 2 months
Hong Kong
& Taiwan all just upgraded to Panama.


 12:54 am on Sep 13, 2007 (gmt 0)

Yahoo's PPC advertisement has been in Taiwan for quite a while. As far as I know, the announcement in September here is just for their ppc service promotion and discount.

I guess Yahoo!Taiwan is trying to manually manipulate organic search results too to encourage advertisers-to-be in joining their ppc program.

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