Msg#: 3220903 posted 8:48 am on Jan 16, 2007 (gmt 0)
I hope this isn't a stupid question.
A client is starting a web site aimed at selling Australian widgets - in Australia and abroad.
I have advised them to buy aussiewidgets.com, ozziewidgets.com and ozzywidgets.com (as well as the .com.au versions obviously).
However, we are having problems deciding which version to make the 'primary' name and which ones to park, or 301 redirect.
Anyone got any opinions as to which is the more popular spelling. Also, bearing in mind that this site would be targetting non-Australians as much as Australians, would the perceptions be different between Australians and non Australian?
Msg#: 3220903 posted 9:10 am on Jan 16, 2007 (gmt 0)
Aussie is understood as pertaining to Australians. Ozzie and Ozzy are unused, or at best associated with a Pink Fluffy Puppet, and would really be a waste of time, effort and money.
If aiming purely at Australians, then I would make the .com.au the primary to facilitate listings in Australian versions of the major engines. I am assuming you are aware of the restrictions placed on .au domains?
Msg#: 3220903 posted 1:49 pm on Jan 16, 2007 (gmt 0)
Pink Fluffy Puppet <--woof lol
ok.. Aussie is a given but just Oz is also used (Mostly by non Australians)
For the selection of the main domain name - it should be respectable (not too off beat). You could include your mispellings within the content of the website, but your domain name is important to gain credibility.
Australian or Australia within the domain if appropriate (and is not going to make it too long) could be another choice.
Msg#: 3220903 posted 4:34 pm on Jan 16, 2007 (gmt 0)
Using Ozzy or Ozzie may get a lot of traffic from heavy metal fans (think Ozzy Osborne, Black Sabbath). Whether or not they might convert with your client's site would determine if this was a bad or good thing.
Msg#: 3220903 posted 2:32 am on Jan 29, 2007 (gmt 0)
Aussie is pronounced as "ozzie" in Australia - something lost on other nationals other than NZ. Yes, I bought an ozziesomething domain but only because the more desirable prefixes had gone. Even the .com.au ones are pretty hard to get in some niches.
I see Oz used a lot in Oz but it doesn't work well overseas.