Receptional
msg:4534580 | 10:59 am on Jan 9, 2013 (gmt 0) |
Hi Dan,
Most of these people buy exact match on PPC before these ads go live, just to make sure. However - if you WERE to target that phrase organically, then it is usually an otherwise non-competitive phrase, so writing a landing page around the phrase itself would be my plan, so that Google returns the landing page #1 rather than the home page. Then you can track by entry pages and the "not-provided" numbers to this page will still all be this phrase.
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danwhitehouse
msg:4534587 | 11:04 am on Jan 9, 2013 (gmt 0) |
So if there is a particular phrase and the right landing page, it's just a case of measuring the conversions coming from Tv ? Search > Site (page)? Do you think that's the best way to do it? Or is that under-thinking it..
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Receptional
msg:4534590 | 11:09 am on Jan 9, 2013 (gmt 0) |
I think OVER thinking it will be a big expensive error... costing more to track than the campaign cost to run...
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danwhitehouse
msg:4534596 | 11:14 am on Jan 9, 2013 (gmt 0) |
Indeed, but how do you think it's possible to track search traffic coming in from TV for example?
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