homepage Welcome to WebmasterWorld Guest from 54.167.144.4
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / WebmasterWorld / Website Analytics - Tracking and Logging
Forum Library, Charter, Moderators: Receptional & mademetop

Website Analytics - Tracking and Logging Forum

    
Tracking tv, radio activity in Google
danwhitehouse




msg:4534558
 9:08 am on Jan 9, 2013 (gmt 0)

Hi all,
I've noticed that some big companies now say at the end of their TV, radio, or press ads 'search for [term] online'. I'm just wondering if anyone had any idea of how to track the success of this from an organic (Google) point of view?

Thanks!

 

Receptional




msg:4534580
 10:59 am on Jan 9, 2013 (gmt 0)

Hi Dan,
Most of these people buy exact match on PPC before these ads go live, just to make sure. However - if you WERE to target that phrase organically, then it is usually an otherwise non-competitive phrase, so writing a landing page around the phrase itself would be my plan, so that Google returns the landing page #1 rather than the home page. Then you can track by entry pages and the "not-provided" numbers to this page will still all be this phrase.

danwhitehouse




msg:4534587
 11:04 am on Jan 9, 2013 (gmt 0)

So if there is a particular phrase and the right landing page, it's just a case of measuring the conversions coming from Tv ? Search > Site (page)? Do you think that's the best way to do it? Or is that under-thinking it..

Receptional




msg:4534590
 11:09 am on Jan 9, 2013 (gmt 0)

I think OVER thinking it will be a big expensive error... costing more to track than the campaign cost to run...

danwhitehouse




msg:4534596
 11:14 am on Jan 9, 2013 (gmt 0)

Indeed, but how do you think it's possible to track search traffic coming in from TV for example?

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Website Analytics - Tracking and Logging
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved