Hi all, I've noticed that some big companies now say at the end of their TV, radio, or press ads 'search for [term] online'. I'm just wondering if anyone had any idea of how to track the success of this from an organic (Google) point of view?
Hi Dan, Most of these people buy exact match on PPC before these ads go live, just to make sure. However - if you WERE to target that phrase organically, then it is usually an otherwise non-competitive phrase, so writing a landing page around the phrase itself would be my plan, so that Google returns the landing page #1 rather than the home page. Then you can track by entry pages and the "not-provided" numbers to this page will still all be this phrase.
So if there is a particular phrase and the right landing page, it's just a case of measuring the conversions coming from Tv ? Search > Site (page)? Do you think that's the best way to do it? Or is that under-thinking it..