The table shows the search terms by means of which your website was found most frequently. Every row contains a search term. For example, if somebody found your website by means of the phrase "repair car", both "repair" and "car" will be displayed as independent terms in the table.
Why call it terms, when each word is a keyword. The full "term" the user typed into the search box is the "search term". grrr
Does anyone have experience of the premium version of 1&1 site analytics, and if so is the full term information supplied within that?
I have used both, and I do also run GA on the site in question. I just see radically different statistics between GA and the 1&1 stats. I routinely download log files and use awstats (locally) to do comparisons and this supports the output of the 1&1 data.
Well don't reinvent the wheel... There are so many log file analyzers struggling to get your twenty bucks! Awstats is great - but also Faststats and Webalizer both can run locally and pull your log files on the fly (I think... long time since I used them).