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GA: What Does (direct) Mean In Landing Pages
Planet13




msg:4525344
 3:05 pm on Dec 5, 2012 (gmt 0)

Hi there, Everyone:

What exactly does (direct) mean when you are in GA looking at:

Overview - Site Content - Landing Pages

Would that be a referral (a link from some other website)?

If so, how do I find out what sites they are coming from?

Google lists the sources in this order:

1. (direct)

2. google

3. yahoo

4. bing

etc.,

Thanks in advance.

 

onlineleben




msg:4525347
 3:15 pm on Dec 5, 2012 (gmt 0)

type in traffic or bookmarks

or traffic from browsers that don't send a referrer

Planet13




msg:4525364
 3:56 pm on Dec 5, 2012 (gmt 0)

Thank you, onlineleben:

"...or traffic from browsers that don't send a referrer."

Would that also include from google users who are logged into their google account?

Because there is no way that the majority of the visits could come from bookmarks or type in traffic...

onlineleben




msg:4525456
 9:01 pm on Dec 5, 2012 (gmt 0)

Would that also include from google users who are logged into their google account?

No, they show up as google / organic and when you use the keyword as secondary dimension you see (not provided).

Panthro




msg:4525457
 9:05 pm on Dec 5, 2012 (gmt 0)

Could refer to other SSL searches though - FF, Safari, some IE searches, etc, etc.

onlineleben




msg:4525458
 9:06 pm on Dec 5, 2012 (gmt 0)

I quickly drilled down on broser type and got
Safari
Firefox
Internet Explorer
Chrome
Android Browser
Opera
BlackBerry9700
Mozilla
Opera Mini

I heard that Opera doesn't send referers and think that you can define this in the others as well.

lucy24




msg:4525497
 11:19 pm on Dec 5, 2012 (gmt 0)

And, finally: if GA works the same as Piwik, "direct entry" can also mean they came from a page on your own site that doesn't carry analytics code. That means you have to include the code on every page, even the ones you're not interested in.

I heard that Opera doesn't send referers

Not that simple, darn it. Opera 9.8 is a popular fake UA, and Opera Mini tends to come via an IP that doesn't send the referer. But not Opera as such. Look at user's IP, not at their browser.

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