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Top vs Side in Adwords
Can we track this in Analytics?
chewy




msg:4519044
 3:15 pm on Nov 14, 2012 (gmt 0)

Hey,

So the Top vs Side Segment in AdWords is awesome - and then if you add the GA data to AdWords, you can see limited info on visitor engagement stats.

In the AdWords segment, you can see CTR and Conversion Rates on Top vs Site, and Google vs Search Partners - it is a very well done break out that if you haven't looked at, you should look at it.

But there is stuff missing (as usual, right?)

For instance, it shows top vs side CTR nicely broken out, but it shows only an aggregate of page views or TOS.

Is there a way to tag the URL so as to capture top vs side or Google Vs Other type clicks in Analytics so one can see that data in better granularity than offered in AdWords?

I can't find anything about this out on the greater web - does anyone have any experience with this?

 

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