I want to determine how many conversations my website gets through facebook.
I have done it in two different ways, but both methods gives me different results.
Method 1: Traffic sources -> Referrals -> Write "Facebook" in the input box to filter it just for Facebook. This gives me 40.000 visits and 20 transactions
Method 2: Advanced segment I have created an advanced segment where source contains facebook.com. (I have also tested it with matches and matches regular expressions with same results) This gives me 30.000 and 63 transactions
As you can see, there are first of all a conflict between the results and also between the relation of the two metrics.
Even when i apply method 2 on method 1, it gives me the results as method 2.