You’ve been able to discover who is watching your videos and where they’re coming from for awhile now on YouTube, through Insight. Now we want to make it even easier to learn about your audience, so we’ve replaced Insight with YouTube Analytics. Analytics will be released to everyone on a modern browser over the course of the day.
Check out some of the latest features in Analytics:
A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
Audience Builders: Discover which videos are driving the most views and subscriptions.
Audience Retention: See how far viewers are watching through your video in the new audience retention report.