homepage Welcome to WebmasterWorld Guest from 54.205.160.82
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Pubcon Website
Home / Forums Index / WebmasterWorld / Website Analytics - Tracking and Logging
Forum Library, Charter, Moderators: Receptional & mademetop

Website Analytics - Tracking and Logging Forum

    
Estimate of under-reporting of Google Analytics?
Users with cookies, js turned off?
sublime1




msg:4376032
 5:04 pm on Oct 18, 2011 (gmt 0)

I searched around on the web, and here and was not very successful at getting an idea of how much GA under-reports traffic. Does anyone know?

We're running some ad campaigns from FB, StumbleUpon and others, all tagged with GA tracking tags. FB reports about 50% more click-throughs than we're seeing in GA. Of course GA is going to under-report for users with cookies or JS disabled, or adblock, etc. But this 50% seems pretty high to me.

Any pointers to reasonably accurate estimates of this would be greatly appreciated.

TomH

 

tangor




msg:4376073
 6:21 pm on Oct 18, 2011 (gmt 0)

Those running with JS off, adblock/noscript, etc. may tend to have more trust in sites OTHER than google? If that is a reasonable assumption, you have your multiplier in hand.

sublime1




msg:4376106
 6:52 pm on Oct 18, 2011 (gmt 0)

@tangor --

Sorry if I wasn't clear.

I am looking for data of how much Google Analytics tends to record fewer visits due to users turning off JS, Cookies or doing other things that will prevent tools like Google Analytics from recording visitors.

Thanks!

TomH

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Website Analytics - Tracking and Logging
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved