comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Ad Metrix Social™, a powerful enhancement to comScore’s leading competitive display ad intelligence product, that provides greater visibility into display ads appearing on social networking sites and socially-enabled display ads appearing across the web. This new capability is available for all countries currently reportable in Ad Metrix: US, Canada, UK, France and Germany.
“comScore is excited to introduce this new Social module to our Ad Metrix product, offering clients unparalleled visibility into the social side of the display advertising landscape,” said Jeff Hackett, comScore Executive Vice President. “Social networking publishers, led by Facebook, not only account for more than one out of every three display ads appearing online today, but they are increasingly being woven into the fabric of existing display campaigns. comScore now offers advertisers and agencies a unique way to understand the intersection of social media and display advertising.”