homepage Welcome to WebmasterWorld Guest from 54.211.201.65
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / WebmasterWorld / Website Analytics - Tracking and Logging
Forum Library, Charter, Moderators: Receptional & mademetop

Website Analytics - Tracking and Logging Forum

    
Multiple goals on one link in GA
...without affecting total conversion rate?
brandmaker




msg:4360412
 8:39 am on Sep 9, 2011 (gmt 0)

My site let users search and browse for items. Each page have a long list of items where clicks on some of these items are registered as a goals in Google Analytics. All items have the same goal page in the JS code. The tracking codes are placed in links.

In addition to this traditional goals tracking, I would like to know the conversion rate on item #1 vs item #2, item #3, item #4 and so on (to see if they actually scroll).

I don't want this new tracking to affect the other goals or the total conversion rate of the site.

Is it possible to use Google Analytics for this when I have these terms?
...or is there something else suitable out there?

 

toplisek




msg:4360422
 9:25 am on Sep 9, 2011 (gmt 0)

You go:
Analytics>Profile Settings>Goals
Create up to 20 conversion goals for this profile
1. Goal Position:Goal name can have Set1, Goal1 and Set1, Goal2 etc
2. Goal Type defines URL,time,page
As I understand you defined URL and your input for each item but the same goal page in the JS code.

You check reports with link Analytics>Goals>Goals Overview

You also quoted:The tracking codes are placed in links.

Is this step correct as I have posted?

[edited by: toplisek at 9:49 am (utc) on Sep 9, 2011]

brandmaker




msg:4360426
 9:37 am on Sep 9, 2011 (gmt 0)

That's correct, toplisek.

toplisek




msg:4360429
 9:50 am on Sep 9, 2011 (gmt 0)

Do you use Funnel?

brandmaker




msg:4360442
 10:39 am on Sep 9, 2011 (gmt 0)

Aha! No I don't, but that's probably a great tip!

Visitors usually comes from Google and hits the correct page. All my goals are on this page, so I guess I need to use virtual URL's in the pageTracker code to use Funnel.

Would it be possible to use multiple goal pages in the same onclick event like this?

// Item #1
<a href="/outgoing/{$item.ID}/" onclick="javascript: pageTracker._trackPageview('/goal1&{$item.ID}', '/funnel1&{$item.ID}'); return false;">

// Item #2 (changed funnel1 to funnel2)
<a href="/outgoing/{$item.ID}/" onclick="javascript: pageTracker._trackPageview('/goal1&{$item.ID}', '/funnel2&{$item.ID}'); return false;">

..and so on

And then set up funnel1, funnel1, funnel1 etc as non-required steps?


EDIT:
[google.com...]

Ok, so it should be like this:

<a href="/outgoing/{$item.ID}/" onclick="javascript: pageTracker._trackPageview('/goal1&{$item.ID}'); pageTracker._trackPageview('/funnel1&{$item.ID}'); return false;">

toplisek




msg:4360459
 11:18 am on Sep 9, 2011 (gmt 0)

You may specify up to ten pages in a defined funnel.
Source: [google.com...]

Quoted Google:
- Goal:how often the visitors who reach the goal become customers
- Funnel:
It will help you map where visitors drop off during the path to completing a goal.

Please be careful with wilcard as Google quoted:
Regular expressions are special characters that match or capture portions of a field, as well as the rules that govern all characters.
Funnel URLs are treated as regular expressions. For this reason, you can include wildcard characters and use other regular expression methods if you want to match more than a single URL.

There is good clear explanation of this use:
[google.com...]

brandmaker




msg:4360460
 11:22 am on Sep 9, 2011 (gmt 0)

Perfect! Thanks for the help!

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Website Analytics - Tracking and Logging
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved