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Multiple goals on one link in GA
...without affecting total conversion rate?
brandmaker

5+ Year Member



 
Msg#: 4360410 posted 8:39 am on Sep 9, 2011 (gmt 0)

My site let users search and browse for items. Each page have a long list of items where clicks on some of these items are registered as a goals in Google Analytics. All items have the same goal page in the JS code. The tracking codes are placed in links.

In addition to this traditional goals tracking, I would like to know the conversion rate on item #1 vs item #2, item #3, item #4 and so on (to see if they actually scroll).

I don't want this new tracking to affect the other goals or the total conversion rate of the site.

Is it possible to use Google Analytics for this when I have these terms?
...or is there something else suitable out there?

 

toplisek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4360410 posted 9:25 am on Sep 9, 2011 (gmt 0)

You go:
Analytics>Profile Settings>Goals
Create up to 20 conversion goals for this profile
1. Goal Position:Goal name can have Set1, Goal1 and Set1, Goal2 etc
2. Goal Type defines URL,time,page
As I understand you defined URL and your input for each item but the same goal page in the JS code.

You check reports with link Analytics>Goals>Goals Overview

You also quoted:The tracking codes are placed in links.

Is this step correct as I have posted?

[edited by: toplisek at 9:49 am (utc) on Sep 9, 2011]

brandmaker

5+ Year Member



 
Msg#: 4360410 posted 9:37 am on Sep 9, 2011 (gmt 0)

That's correct, toplisek.

toplisek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4360410 posted 9:50 am on Sep 9, 2011 (gmt 0)

Do you use Funnel?

brandmaker

5+ Year Member



 
Msg#: 4360410 posted 10:39 am on Sep 9, 2011 (gmt 0)

Aha! No I don't, but that's probably a great tip!

Visitors usually comes from Google and hits the correct page. All my goals are on this page, so I guess I need to use virtual URL's in the pageTracker code to use Funnel.

Would it be possible to use multiple goal pages in the same onclick event like this?

// Item #1
<a href="/outgoing/{$item.ID}/" onclick="javascript: pageTracker._trackPageview('/goal1&{$item.ID}', '/funnel1&{$item.ID}'); return false;">

// Item #2 (changed funnel1 to funnel2)
<a href="/outgoing/{$item.ID}/" onclick="javascript: pageTracker._trackPageview('/goal1&{$item.ID}', '/funnel2&{$item.ID}'); return false;">

..and so on

And then set up funnel1, funnel1, funnel1 etc as non-required steps?


EDIT:
[google.com...]

Ok, so it should be like this:

<a href="/outgoing/{$item.ID}/" onclick="javascript: pageTracker._trackPageview('/goal1&{$item.ID}'); pageTracker._trackPageview('/funnel1&{$item.ID}'); return false;">

toplisek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4360410 posted 11:18 am on Sep 9, 2011 (gmt 0)

You may specify up to ten pages in a defined funnel.
Source: [google.com...]

Quoted Google:
- Goal:how often the visitors who reach the goal become customers
- Funnel:
It will help you map where visitors drop off during the path to completing a goal.

Please be careful with wilcard as Google quoted:
Regular expressions are special characters that match or capture portions of a field, as well as the rules that govern all characters.
Funnel URLs are treated as regular expressions. For this reason, you can include wildcard characters and use other regular expression methods if you want to match more than a single URL.

There is good clear explanation of this use:
[google.com...]

brandmaker

5+ Year Member



 
Msg#: 4360410 posted 11:22 am on Sep 9, 2011 (gmt 0)

Perfect! Thanks for the help!

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