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Google Analytics bounce rate definition can't be correct
defanjos




msg:4358834
 5:09 pm on Sep 5, 2011 (gmt 0)

This is the definition Google A. gives for bounce rate:
The percentage of single page visits resulting from this set of pages or page.

A certain page on my site shows the following:

Bounce Rate:
75.00%

Navigation Summary:
2.99% Entrances
97.01% Previous Pages

2.94% Exits
97.06% Next Pages

How can the bounce rate be 75% if 97.06% went to other pages on the site?

Is there a time component (duration of page visit) to Google's definition of "single page visits"?

Can someone explain this to me - I am confused.

 

still




msg:4358954
 4:21 am on Sep 6, 2011 (gmt 0)

75% bounce rate of 3% entrances.

lucy24




msg:4358974
 7:15 am on Sep 6, 2011 (gmt 0)

Tentative conclusion: Do not try to improve the SERP ranking of this particular page, because it is far more successful in mid-visit than if it's the first page users see.

defanjos




msg:4359041
 1:13 pm on Sep 6, 2011 (gmt 0)

It makes sense now, thanks you both.

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