Ok - So I have spent some time researching this and can not come up with a good answer. I have really been digging into our Google Analytics and have found that about 25% of our Visitors have do not have Java Support. I looked at the conversion rate of the 75% of people who do have it, which have a conversion rate on our site at about 1.5% and the 25% of people who do not have Java Support and they convert at about 0.23%. Obviously that is a huge difference. And since 1 in 4 of our visitors are converting at this horrible rate, it has become a top priority for me to figure out.
Does anyone have an idea why there is such a drastic difference in Conversion? Does anyone have experience with this? Thanks in advance for the responses.
Out of curiosity, do you have java applets running on your site?
Guess some of the questions you could ask are... Is your data sample large enough to draw a conclusion? Why would someone not install java on their machine (computer skills[age], corporate environment etc)? Are there any shared attributes from these visitors (region, browser, time of access)?