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A/B & Multivariate Testing Software
Reviewing what third party software to select, any recommendations?
marketingmagic




msg:4342295
 4:44 pm on Jul 21, 2011 (gmt 0)

We're in the process of launching a new site and part of the launch is going to include setting up a AB and multivariate testing platform.

We're looking at the following companies - just wondering if anyone has any specific recommendations or feedback on these or any other vendor that they can share.

hi Conversion
ion - LiveBall
Visual Website Optimizer
Webtrends Optimize
Vertster
SiteSpect
Optimost
Omniture Test & Target

 

CPC_Andrew




msg:4342306
 4:54 pm on Jul 21, 2011 (gmt 0)

What's the platform? Wordpress? Ecommerce platform?

marketingmagic




msg:4350143
 10:20 pm on Aug 10, 2011 (gmt 0)

For now we're just testing landing page performance - registration pages - ultimately will be used across all our web properties. Not sure how the platform ties in exactly...

still




msg:4350151
 11:02 pm on Aug 10, 2011 (gmt 0)

I'd go for Google's website optimizer, run it for a year, then create a wishlist to evaluate other products in the market in comparison to Website optimizer.

marketingmagic




msg:4350434
 4:51 pm on Aug 11, 2011 (gmt 0)

We reviewed Google's tool and because of the algo it uses you need to run tests forever to get statistically relevant data to make decisions.

We're going to go with visual website optimizer to start with, only 1000/mth for the sort of traffic we're dealing with and no long term contracts. When we need more we'll revisit some of the more expensive and robust tools.

still




msg:4350599
 10:59 pm on Aug 11, 2011 (gmt 0)

I was under the impression that it's directly proportionate to the number of variants you are testing, which you would scale proportionate to your traffic profile. How does Google's algorithm differs to that of Visual Website Optimizer's?

Would love to hear how you find the package you are going with after a couple of months of use. If you don't mind, could you post your thoughts when you get a chance.

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