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Entrance page: low pages/visit but low bounce rate
alika




msg:4326076
 6:21 pm on Jun 14, 2011 (gmt 0)

I am just perplexed how to read my numbers.

I am looking at the landing pages, and comparing the pages/visit and bounce rate of the entrances. I created a custom report to see Entrances, Pages/Visit and Bounce Rate

Here are my numbers:

Landing page 1: pages/visit of 1.38 | bounce rate of 27%
Landing page 2: pages/visit of 4.09 | bounce rate of 59%
Landing page 3: pages/visit of 1.40 | bounce rate of 74%

Landing page 3 is something I normally expect -- the lower the pages/visit, the higher the bounce rate.

But why does Landing Page 1 gets such as low page/visit but low bounce rate as well?

This is a purely information site from a non profit - selling nothing, no ads at all. Launched 3rd week of May this year

Any ideas why Landing page 1 (homepage) gets low pages/visit but low bounce rate? Is the jquery in the site's navigation bar affecting the numbers?

Any insights will be greatly appreciated

 

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