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Website Analytics - Tracking and Logging Forum

Changes to the UK law on Cookies

 9:34 am on Jun 2, 2011 (gmt 0)

I have just had an email discussion with a client who has referenced the following document: [ico.gov.uk...]

It seems that an EU Directive requires these changes and the interpretation is as follows:

The new requirement is essentially that cookies can only be placed on machines where the user or subscriber has given their consent.
6 (1) Subject to paragraph (4), a person shall not store or gain access to information stored, in the terminal equipment of a subscriber or user unless the requirements of paragraph (2) are met.
(2) The requirements are that the subscriber or user of that terminal equipment--
(a) is provided with clear and comprehensive information about the purposes of the storage of, or access to, that information; and
(b) has given his or her consent.

The client wants us to let him know the impact on his site of this law.

And I thought: well, for starters, you'll have to turn off Google Analytics until you have asked permission...

Any thoughts as to how much of a utter nightmare this could turn into?



 9:48 am on Jun 2, 2011 (gmt 0)

Cookies that are "strictly necessary" for the user to operate the website are exempt from the law.

Google Analytics are not needed for user operation but shopping basket cookies are.


 1:26 pm on Jun 2, 2011 (gmt 0)

I would argue that analytics, which are used to improve user experience, are strictly necessary.

But anyhow, regardless of this proviso, it doesn't change the fact that this directive has a massive potential impact on the web community.


 3:07 pm on Jun 2, 2011 (gmt 0)

They are not strictly necessary for the user to use the site. Anything else, you need permission.

I think it will have quite a big impact but since no countries are enforcing the law yet, it might be a while before people take it seriously.

Don't be surprised if Google Analytics are working on other tracking methods for EU customers.

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