I'm hoping to get some feedback from the rest of you in regards to a rather amusing/interesting trend on my site.
My site has been enjoying a <20% bounce rate for a while now. Recently, I changed the website layout to sort of a 'Home Page' design instead of the regular magazine/blog kind of look.
This change immediately spiked up my bounce rates and went as high as 70%. I reverted back to the blog/magazine kind of layout and my present bounce rate is 14%..
My question is:
1) 14% bounce rate seems a bit abnormal to me, what are your thoughts?
2) My site deals with affiliate programs in a certain niche industry so often my content is related to tips, pointers, updates on managing a successful affiliate business. Is the low bounce rate due to my niche?
3) Despite the low bounce rate, high traffic I seldom get people to sign up to my newsletter. Recently I also started giving away a freebie for the most interactive visitor but that hasn't help as all.
Eagerly looking forward to other webmaster's thoughts on this
Msg#: 4294189 posted 1:41 am on Apr 11, 2011 (gmt 0)
Can you provide links to the 2 versions?
Not without breaching the TOS here [webmasterworld.com] especially #13
Please do not drop promotional urls, signature files, nor specifics that would lead people to your site. Signing your name is fine, however commercialized posts or resume signatures will be edited. We tend to err on the side of caution to protect the integrity of the system. Affiliate based URLs are not allowed anywhere on the system.
I presume the OP read the TOS when they joined ..which would explain why they didn't give their URLs in the original post ;-)
Msg#: 4294189 posted 1:48 am on Apr 11, 2011 (gmt 0)
14% bounce is lowish ;-) ..and probably means most visitors are reading and leaving ( do you know how long they spend on page/site and how they move around ? ) ..to get "sign ups" you may have to tempt them with reserved areas only readable/accessible for signed up members ..rather like here ;-) ..read 3 tips and then require sign up ..and possibly paid sign up to get even more goodies/access/fora etc as VIP members later down the line.
Seems to work for online web tech sites ( full of tips for aff's and other web related things )..not to far away from here ;-))
Msg#: 4294189 posted 1:51 pm on May 5, 2011 (gmt 0)
Depends on how your site is structured, a low bounce rate could mean that your visitors are not finding what they want straight away and are blundering around your site clicking on links in an attempt to find the information they are looking for. One site I look after has an exceptionally high bounce rate - but it does not bother me. The reason? The site in question is an ecommerce site where a customer will only ever buy one product (wedding industry), they land on the details page and buy from that page. Thus by definition, bounce rate will be through the roof. As long as the sales keep rolling in, bounce rate has no impact on how well the site is doing