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Website Analytics - Tracking and Logging Forum

    
Track Pages Viewed by Buyers?
msafi




msg:4184629
 6:39 am on Aug 10, 2010 (gmt 0)

Is there a way to know on which page of my website a visitor landed, then which pages he viewed before he bought my product?

 

AnkitMaheshwari




msg:4184646
 7:24 am on Aug 10, 2010 (gmt 0)

Yes, you can always check the page flow details with your analytics software.

Example: in Google Analytics this could be viewed under the Navigational reports.

msafi




msg:4184655
 8:07 am on Aug 10, 2010 (gmt 0)

Thanks for pointing out "Navigation Summary." But it's not really useful for tracking buyer behavior on the site.

I have a Goal setup in Google Analytics. It would be useful if it were possible to see how people reached the Goal page. I.e, where they landed first, then what pages they viewed before making the purchase.

AnkitMaheshwari




msg:4184699
 9:14 am on Aug 10, 2010 (gmt 0)

If you have setup a goal then, check the Funnel Visualization report of Google Analytics.

msafi




msg:4184723
 10:02 am on Aug 10, 2010 (gmt 0)

I don't have Funnels setup. Just a single Goal.

When I go to "Funnel Visualization", everything is at 0 (zero). And I don't think I can setup a Funnel that tracks the entire website.

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