homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Visit PubCon.com
Home / Forums Index / WebmasterWorld / Website Analytics - Tracking and Logging
Forum Library, Charter, Moderators: Receptional & mademetop

Website Analytics - Tracking and Logging Forum

Optimum Value for Bounce Rate

 8:17 am on Jul 10, 2010 (gmt 0)

Hello everybody,

My question today is what is the optimum value of Bounce Rate? I use Google analytics and bounce rate is 36.17%. Is this good or bad?

Help is appreciated



 3:58 pm on Jul 10, 2010 (gmt 0)

When it comes to bounce rate, there's no hard number you can use for a benchmark. It will vary all over the place depending on the site's content and purpose, as well as the quality and source of the traffic.

The best way I've found to use bounce rate is to work with the pages that have the highest percentage and try to see why the traffic is bouncing - does the page attract people to look further, or does it just answer a question? Is the traffic source somehow off - such as ranking well for a crazy query term?

Some A/B testing often helps at that point, and the goal is making the bounce rate lower than it was, but there's no specific number to target.

[edited by: tedster at 5:32 pm (utc) on Jul 11, 2010]


 8:17 am on Jul 11, 2010 (gmt 0)

Hello Tedster,

Thank you for your suggestion, i appreciate it

Global Options:
 top home search open messages active posts  

Home / Forums Index / WebmasterWorld / Website Analytics - Tracking and Logging
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved