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Website Analytics - Tracking and Logging Forum

    
How secure is google analytics from your competition
Can your competitor use your analytics tracking code
lgn1




msg:4149957
 8:34 pm on Jun 9, 2010 (gmt 0)

It's been a while since I originally setup Google Analytics, but I don't remember any security codes like you had with webmaster tools.

So what happens if your competitor reads your Google tracking code and uses it to setup his own Google Analytics with it.

Hopefully Google blocks two sites from using the same analytics code, but the obvious has slip thru security cracks before.

Has anybody tried spying on the competition using this method? I don't want to try it myself, for obvious reasons.

 

videomike




msg:4150305
 8:58 am on Jun 10, 2010 (gmt 0)

I don't see how you could spy on your competition by using their analytics code - what you could do though is render their data useless if your own data gets mixed in.

Mike

topr8




msg:4150370
 11:03 am on Jun 10, 2010 (gmt 0)

wood? trees?

you're worried about a competitor potentially spying on you, yet you willingly give google all your data?

Mark_A




msg:4150427
 12:57 pm on Jun 10, 2010 (gmt 0)

Thing is, it is Google analytics that issues you with the id number for your site code.

As far as I am aware there is no way to input your own choice of id number so as to steal someone else's stats.

Mark_A




msg:4150432
 1:01 pm on Jun 10, 2010 (gmt 0)

you're worried about a competitor potentially spying on you, yet you willingly give google all your data?


I never chose to give google analytics any stats, we were already signed up when I joined the company. Still I can't see too much harm in it.

What is the worst that could happen?



What I am more concerned about is that:

1) we spend with adwords on our target key terms.

2) we are working to get page 1 natural listings in the serps.

Google knows these two things. I bet it might be tempting not to give us P1 listings so as to maintain the income from adwords!

That could happen possibly?
They certainly have the data!

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