I am interning in web marketing and am still in training. Unfortunately, we're so busy at my company that they don't have time to teach me much. I'm glad this site exists, because in the 24 hours I've been on it, I've learned more about SEO than I have in the month and a half I've been an intern.
Anyway, I'm very experienced with setting up analytics and finding the information that my supervisor needs at this point, but I am curious about what all these numbers mean. I would love to be able to look at the dashboard of an analytics account and have it mean something to me. Here's an actual example from a (fairly large and popular) site we have on analytics:
visits: 90,133 pageviews: 92,571 pages/visit: 1.03 bounce rate: 97.52% avg. time on site: 00:00:02 %new visits: 97.24%
It would be great if people could just tell me what they are thinking about the site based on this information so I can get an idea of how the numbers relate to each other. And any other tips on interpreting analytics would be appreciated as well. Thanks!
Msg#: 4120841 posted 2:01 pm on May 5, 2010 (gmt 0)
visits: 90,133 pageviews: 92,571
The number of page views is very close to the number of visits meaning that the surfers visiting your site also leave it after viewing only 1 page (this is also the definition of the bounce: a visit with only 1 page viewed).
Unless your site is a blog like site where people come, read an article, and leave then you are really scaring them away somehow.