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|Best software for Conversion Tracking and Web Analytics?|
We currently use Google Analytics on all our sites. Do any of you recommend other software that offers more than GA?
There are more than a few enterprise level options for you. Here are a couple to get your juices flowing:
Omniture probably has the most popular tool boxes full of high powered products for any Marketing/web analytics job. Site Catalyst is the flagship product, but they cover the entire spectrum.
Google has a website testing tool, but there are multiple competitors on the market. Test and Target and SiteSpect are probably the most formidable and much more robust.
I lead a Web Analytics group and we use Omniture Insight for cross-channel analytics, SAS for statistical analysis and modeling, and Webtrends for reporting.
Send me a stickymail if you have any questions.
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