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Website Analytics - Tracking and Logging Forum

    
Analytics best practices set up question
Google Analytics, Website Optimizer and Yahoo Analytics
kurto




msg:4092331
 8:15 pm on Mar 5, 2010 (gmt 0)

Do Google Analytics, Website Optimizer, and Yahoo Analytics play nice with each other?

I am new, and am wondering if I am doing this right, or if there is a better way.

I am building a list. I am driving Yahoo PPC traffic to a landing page. I have two versions that alternate with Google Website Optimizer scripts.

I also have Google Analytics script on the pages using the "new asynchronous tracking code." I have a goal set up--getting to the Thank You page.

I also put the Yahoo Analytics code on the pages, as well as conversion tags on the Thank You page. I did this because I thought it would help me manage my Yahoo PPC better.

Is this a good idea? Is it totally redundant? Can I have this much script all over my pages?

I plan to set up an MSN/adcenter campaign to a separate set of landing/Thank You pages. Should I use Google Analytics on all the pages? Should I set up a different profile?

I also plan to run Google AdWords traffic to a blog to opt in, because of the low quality scores on landing pages.

I would appreciate any help you could offer. Thanks.

Am I

 

mademetop




msg:4099417
 9:44 am on Mar 17, 2010 (gmt 0)

You should be able to use any single analytics package to track all your campaigns with a little thought. Although there is nothing inherently wrong in using multiple tracking codes - it might become a little unwieldy over time.

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