arieng
msg:4052228 | 6:35 pm on Dec 31, 2009 (gmt 0) |
I've know several analysts that work as consultants. However, the majority of site owners that I've come in contact with want their analytics done in house. Here's my take. Web analytics is very subjective, and its very difficult to make any real sense out of analytics data from just looking at log files and reports. Sure, any decent analyst should be able to spot major trends and make suggestions with a few hours of analysis. However, more meaningful results require not just statistical analysis but a deeper understanding of the context. It hard for a consultant to get immersed in the business model enough to really get what the data means. Take that with a grain of salt, I'm sure there are many here that feel otherwise.
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Noname_Nick
msg:4052255 | 7:07 pm on Dec 31, 2009 (gmt 0) |
Arieng, Sounds reasonable. I can't afford to hire someone to do this full time, and since its a small site one weeks work would probably last me a few months. Are you able to point me in any particular direction looking for analysts? NN
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Receptional
msg:4053578 | 8:22 am on Jan 4, 2010 (gmt 0) |
Have a look at members of the Web Analytics Association.
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abilitydesigns
msg:4053671 | 11:39 am on Jan 4, 2010 (gmt 0) |
It'd be a good idea to ensure that whosoever you choose is a qualified Google Analytics professional. LinkedIn Google Analytics Qualified Individuals group- [linkedin.com...] Directory of Qualified Analytics pro by location: [google.com...] =======
related resources on Google analytics individual qualification: [google.com...] [google.com...] ======== Hope this helps. -AD
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makemetop
msg:4053711 | 1:21 pm on Jan 4, 2010 (gmt 0) |
What if they are not using Google Analytics? Believe it or not, a lot of companies don't! Having a GA qualification would be pretty meaningless, in that case. However, if they are using GA - your point is well made.
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Noname_Nick
msg:4053791 | 4:33 pm on Jan 4, 2010 (gmt 0) |
Thanks guys....perfect information. Time to find out how many fingers I'll need to sacrifice!
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