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Website Analytics - Tracking and Logging Forum

    
Measuring multi-visit conversions
...in Google Analytics
Jack_Hughes

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4040765 posted 5:28 pm on Dec 10, 2009 (gmt 0)

I use Google Analytics for measuring the success of my website. At the moment I can only measure the last action as being the cause of any conversions. How can I extend GA to record all of the actions that a customer made in order to convert on my site.

Any good resources would be appreciated. I believe that I can use parameters but don't know how to do that.

 

makemetop



 
Msg#: 4040765 posted 9:44 am on Dec 15, 2009 (gmt 0)

Yes, attribution during the buying journey is crucially important to really understand what brought visitors to your site originally.

Unfortunately, I am so used to using one of the many analytics systems that do this pretty automatically I am a bit spoilt!

Hopefully, by bumping this, someone more experienced with GA can help you out.

ogletree

WebmasterWorld Senior Member ogletree us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4040765 posted 7:37 am on Dec 31, 2009 (gmt 0)

That kind of tracking costs money. Google has not added that feature yet.

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