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Need help with advanced segments - exact match includes other pages?
DiscoStu

5+ Year Member



 
Msg#: 4028939 posted 6:50 pm on Nov 20, 2009 (gmt 0)

Forgive the cryptic title, but I'm really thrilled at the possibilites with advanced segments, but can't get it to work properly. For instance, when I set the segment to match a title exactly, it still shows traffic from pages that aren't using that tile (even though I've deselected all other segments including "all traffic"). I want to show only traffic for a specific page since it's the only way I've found to check the conversion rate of a specific landing page. Anyone know of a simpler way or what I'm doing wrong?

 

epistable

5+ Year Member



 
Msg#: 4028939 posted 3:32 am on Dec 4, 2009 (gmt 0)

From my experiments it seems that advanced segments filter on the visit level, not the pageview level. So, if you filter for pageb.html, and the user has also seen pagea.html, both will show in the report. I could be wrong about this- and if so I hope someone will correct me!- but it's what I've seen in my usage.
In terms of any other way of testing the conversion rate of a specific landing page, it's impossible to speculate not knowing the details of your site/installation, but have you considered setting up a Goal Funnel or using Google Website Optimizer instead?

DiscoStu

5+ Year Member



 
Msg#: 4028939 posted 12:06 am on Dec 5, 2009 (gmt 0)

Thaks for the reply...so you mean if I filter to show only pagea.html and I still see a few hits for pageb.html it means those visitors went to both pagea.html and pageb.html? That's interesting, but I guess it would also mean that visitors who enter on pageb.html and then eventually go to pagea.html also get included?

I could set up a Goal funnel or website optimizer, but really I want to be able to view the conversion from all pages (which in some cases are hundreds or thousands). Seems strange to me that Analytics won't just let you view conversion rates when looking at top content or top landing pages - it's kind of a crucial stat. I'd just like to be able to see a list of pages that got traffic (we have the conversion element - a form - on all pages) and which brought the most conversions/highest conversion rate.

epistable

5+ Year Member



 
Msg#: 4028939 posted 1:20 am on Dec 5, 2009 (gmt 0)

Thaks for the reply...so you mean if I filter to show only pagea.html and I still see a few hits for pageb.html it means those visitors went to both pagea.html and pageb.html? That's interesting, but I guess it would also mean that visitors who enter on pageb.html and then eventually go to pagea.html also get included?

That's my understanding based on what I've seen, but I could be wrong. Anyone know for sure?

I could set up a Goal funnel or website optimizer, but really I want to be able to view the conversion from all pages (which in some cases are hundreds or thousands). Seems strange to me that Analytics won't just let you view conversion rates when looking at top content or top landing pages - it's kind of a crucial stat. I'd just like to be able to see a list of pages that got traffic (we have the conversion element - a form - on all pages) and which brought the most conversions/highest conversion rate.

Oh, I see what you're trying to do. In that case I would try the following:
1) Set up a conversion goal as conversionpage.html
2) Go into the Goals->Reverse Goal Path report.

That report will tell you how people arrived at your goal page, ranked in order of conversions by path. It's a really great report.

Conversely, you could go into the conversion page through the top content report and under Navigation Summary for that page see the top ten pages people visited before landing on the conversion page.

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